Hi people, how you doing? We are in the end of February and the beginning of March, and what I had a chance to notice is that the year is running and I’d be happy if you tell me that you’re achieving some of your goals. I think that there’s no time to take a rest nowadays, the competition is high and everyone is willing to set the bar high.
Talking in setting the bar high, today I’m bringing something different to you. I have this dude here who goes by the name of TYPEGUY. He’s a talented person and he deals with entertainment and he’s also doing is superior course in Hotel Management and Eco Tourism, so it’s clear that he’s way in to the culture thing. So days ago he talked to me about this big project which is a YouTube channel with a purpose to help young talented and new comers artists from Mozambique to come up and show their work to the world, in an rule less way.
To talk a little more and with more details I had to do a little interview with him, and he explained a lot of things about this channel and how it’ll work. So read the conversation I had with him below:
Siddy Mitzvah: Introduce yourself to us!
TYPEGUY: well, I’d love to say thank you for the opportunity and the invitation. My real name is Mateus Almeida and TYPEGUY is the stage name. I am a young dreamer who loves music and image so much.
My biggest passion at the moment is image, because it’s something that identifies myself a lot and I think it’s the only thing I do best. In the other hand I love music, I think my whole life was based on music. I also love martial arts, I do “capoeira” for 9 years and it’s something that links with music too. So, right now I am just a student, I do music and I am an advertising model.
SM: It’s clear that one way or the other you are way more into entertainment. How did you developed this particular interest or passion?
TYPEGUY: My passion for entertainment came out of nowhere. From a lot of presentations I made with “Capoeira”, I noticed that I have a huge capacity to entertain people and I was noting that people love to witness different things and the different is the best way to catch somebody’s attention. And by the time I was watching TV programs I became more interested and curious and something inside of me was telling me that I could do better than that.
SM: Well, you’re opening a YouTube channel (UrbTV). So tell us more about that!
TYPEGUY: UrbTV heheheh… it’s way too crazy to talk about that. But UrbTV is a YouTube channel where the artist will have an opportunity to talk about his career and projects. I like to describe it as a “street channel” because this is how it will work.
SM: So, where this UrbTV idea came from? And how will it work?
TYPEGUY: UrbTV comes from Urban Lifestyle. The idea of this program/project is to directly take the fans to the artist’s lifestyle off stage, so that the fans will get know more about their favourite artists. And every week we’ll have an artist to talk about his life, career, projects, his potential targets and curiosities.
SM: What are the goals of UrbTV?
TYPEGUY: it’s complicated to talk about the goals now, but we are willing to blow the subscriptions to the channel and making a different way of programming for everybody, which will also work as a database. We are trying to bring something different for all the people from Mozambique.
SM: Do you think that with this channel going live, the divulgation issues for young talented artists from Mozambique will decrease?
TYPEGUY: I do. Simply because we are going to do our research first, and then we’ll go after this these guys who don’t have the chance to talk to the people about their music and projects and thoughts. And nowadays the easiest way to talk to the people is through internet. You know that everyone cares a smartphone and wherever he might be will find 8-10 minutes to seat down and watch an episode of UrbTV and there’s no need to wait till 4 or 6pm to watch an entertainment program on TV. It’ll of course help a lot, those artists who doesn’t have space on TV.
SM: What is required to be on UrbTV?
TYPEGUY: First of all, a high quality work. Then, we need too much serenity and be serious and the artist must be artist. The rest is the rest.
SM: Well, in the beginning you said you make music too. Don’t you think that the fact that you’re a musician it’ll limit the target audience due to the fact that you do a typical style of music? Won’t it influence in a type of artists you’ll have on your channel?
TYPEGUY: yeah, I do music. I do Trap Rap and I think that everybody loves rap nowadays. Here in Moz this is one of the genre that’s been doing a lot. The idea of the channel is to bring the less shown part of our music in the country. We want to associate the rap lifestyle to it’s own music and life.
SM: Can you please talk a little more about Urban Lifestyle? Because it seemed to me that UrbTV is such a project inside of this Urban Lifestyle thing!
TYPEGUY: Urban Lifestyle is a clothing brand I am creating and the focus of it is to redeem the urban style and combine it to the modern trends. And I want to thank Chriis FonTana who is the designer of the brand. And as a big friend of mine usually says “TYPE you’re the guy from the streets”, what I want to do is to show the people that the streets has a lot to give, and I am going to do it through the way of dressing.
SM: You are a versatile person with multitasks. Does it mean that your channel will have a variety of entertainment areas? Or will only be music?
TYPEGUY: A lot of surprises. But in a conversation with my partner Vidro Rasgado, the other idea is not to put boundaries in the channel. So we won’t focus on music only. We’ll have a lot of good talking, graffiti, break dance and more. We’ve seen that a lot of people don’t give prize to these things nowadays.
SM: What is your vision about entertainment in Mozambique?
TYPEGUY: very weak. People are still thinking in a box. And there’s this problem of pushing up to the older artists and not giving space to the new generation. I feel like we need to trust in new blood because they have a lot to give and show.
SM: Well, leave a message to the fans!
TYPEGUY: Well, I want to thank you for the invitation and making it possible to talk about this project. And I also want to thank the support from City Life Studios, my squad TnD (The Noiise DUDES) – Siddy Mitzvah, Chriis FonTana, OB, MORELIT and my partner on the project Vidro Rasgado. And for everybody, thanks for being there always. I want you to do something with love and keep yourself focus because God will always give you the support.
Thank you!
Well, I want to thank you TYPEGUY for this episode and for doing something so good and big to the Moz Youth and these talented artists, and of course I feel myself involved in it because I am an artist too LOL, and I am willing to be on UrbTV one day!
Follow him on social media:
Facebook: TYPEGUY TnD
Instagram: TYPEGUY_TnD
Twitter: TYPEGUY2
SIYALHA 
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